Process is the reason I got into UX design.
During my time at the startup, Jubel, I worked closely with several UX designers. I was amazed by their ability to efficiently solve design problems. I learned that the designers were able to do this by using a process. I now have a process of my own that I use to solve design problems. My process consists of understanding the landscape by conducting research, deriving meaning from the findings, developing a design approach, and designing a solution. I start by conducting research to gain an understanding of the user needs, business goals, and market dynamics. Next, I analyze the research findings, looking for patterns and themes. Once I collect sufficient research, I develop a design approach by brainstorming and prioritizing design features that support the themes. Once I have an approach, I begin designing a solution. This phase involves building, testing, and iterating the designs and preparing them for handoff.